Eureka Clothing Brand Development

Objective: To develop and extend the Eureka brand to enhance the brand positioning of ‘Urban Adventure Wear’.

Design Response:

• Suite of brand devices developed including; a typographic treatment, range identifiers, graphic patterns and ‘urban texture’ photography.
• The brand devices were used to develop in-store graphics for a retail outlet in Auckland, and applied to key brand collateral and marketing material.
• An eclectic range of t-shirt graphics was also developed, reflecting more of the ’urban‘ nature of the brand
• Map depicts the international reach of the organisation

Massey

Project: rebrand

Objective: establish a differentiated, relevant brand that had the flexibility to cater to a greatly differing set of client needs reflected in the diversity of their campuses and departments.

Outcome:

• Simplified, strengthened and modernised the brand
• Introduced a 'New Zealand' theme both in terms of the colour palette and the brand strip
• Gave the primary palette more depth
• Introduced a secondary palette with strong New Zealand tones - this secondary palette added to the flexibility of the brand
• Developed a photographic style that added emotional depth and texture to the brand.

Contact Energy

Project: rebrand

Objective: Contact felt it had no perceptible brand or market differentiation. The objective was to create a smart and practical brand that was clearly about energy.

Outcome: The Contact brand really speaks energy and warmth. The warmth of the colour palette sets it apart from other energy companies. The brand has grown considerably in its human dimensions with its move onto the web.

Boutique Accommodation, Resorts, Restaurants

Work:

• Pounui
• Eichardt's Private Hotel
• Wharekauhau
• Kauri Cliffs
• Blanket Bay
• River Birches
• Logan Brown
• Gourmet Direct

Objective: Without exception these are brands for the most discerning national and international visitors. They are emotionally evocative, light of touch and highly sophisticated. Production values throughout are of the very best.

Millie Smith

Project: paper art

Objective: Design a range of paper products to appeal to design-oriented parents (predominantly international tourists).

Outcome: Simple, quirky and sophisticated, Millie Smith is a range of premium paper art products with a strong New Zealand theme. The product mixes a modern and traditional graphic style, using simple New Zealand iconography, with detail that often raises a smile.

Transpower

Project: Brand creation

Objective: Transpower owns and operates the national power grid. Origin needed to create a brand of contemporary authority.

icebreaker

Project: The brand architecture had already been developed by Brian Richards and the Logo by Designworks. Origin had the job of making the brand come to life - which they have done over the last five years.