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Objective: Design and create an annual report to progress and extend the organisation onward from a
successful and well received report from previous year. Work with an established look and feel but add colour and positivity in expressing
the 2008 theme of 'Enriching lives'. Be cost effective, as well as having impact.
Design Response:
- Real story telling through rich, full page imagery and text to give meaning and purpose to the good work the
SPCA undertake in caring for unwanted or abused animals. Each story is given more context on the inside back cover with an 'about these
photos' panel.
- Illustrations used to add visual
interest to key initiatives/messages
- A slightly cut down broadsheet format printed on low cost, recyclable stock, alternating between full colour
(cmyk) and one colour (black) pages to keep print costs down.
- A puppy jumper knitting pattern included on the back cover gives the report an extra 'life' beyond the initial read.
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Objective: To communicate and
depict the scale and diversity of Fonterra and its brands
and to feature the key messages while keeping the design simple
and modest.
Design Response:
- Opening double-page spread communicates
the annual report theme - Capturing the Value of Milk
- Illustrations used to add visual
interest to key initiatives/messages
- Image pages tell the "international
stories" about brands and marketplaces
- Map depicts the international
reach of the organisation
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Objective: Two specifically
branded information packs designed for Fonterra employees,
to present two specific superannuation schemes - the 'Fonterra'
and 'Dairy Industry' Superannuation Schemes.
Design Response:
- Interchangeable logo developed
to brand all material
- Plastic pack tailor-made to house
a series of information booklets
- Information designed to appeal
to two specific audiences
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Objective: Develop two guidebooks
GROW / EQUIP - to be used by management to identify and develop
key employees and assist with their personal goal achievement.
Design Response:
- Robust laminated folders used to
house material
- Tabbing system to assist navigation
- Design/layout allows for text to
be translated into other languages
- Templates designed and produced
as Word files
- Illustrations enhance communication
and add visual appeal
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Objectives: Specifically to
showcase the successful completion of Pricewaterhouse Coopers
Tower and communicate the success and quality of each of the
Trust's investment assets.
Design Response:
- Tower given its own mini profile
within the report
- Document text segmented to feature
each building's key information
- Strong bold colours and graphic
design used to add impact
- Graphic detailing used to add
quality to the report
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Objectives: Transpower's annual
flagship document which conveys brand positioning, key milestones
and achievements and forecasts the year ahead.
Design Response:
- Introduces "softer" branding
elements - ie colours and photographic style whilst remaining
true to the core brand elements - black & white imagery/metallic
inks
- Uses feature spreads to profile
key achievements
- Introduces the people behind those
achievements
- Graphic detail used to convey
quality
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Objective: Provide impactful
signage and way-finding in Transpower's new premises using
the brand resources of photography, metallic colours and "grid"
styling.
Design Response:
- Impressive landscape signage designed
for each lift foyer using blocks and squares offset from
the wall to complement the interior design detailing
- Reception and Foyer brand walls
use strong black and white asset/grid operator images to
communicate Transpower's business
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Objectives: Brand and design
communications to introduce the new Health and Safety in Employment
Act
Design Response:
- Use colour, layout and illustrations
to "brand" the publications as ERS/OSH
- worked in consultation with Trade
Unions, Employers Federation, OSH & DOL
- illustrations depict realistic
"safe" work situations in a quirky manner
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