Kids' activities website

Giving kids something constructive, fun and safe to do on a 'rainy day' was the motivation behind this mini-site on the Meadow Fresh main site. Families are at the heart of the Meadow Fresh brand and these online activities provide plenty to do in a family environment.

Home Page

• Kids can see instantly the range of activities available.
  
  
• The interactive navigation provides not only movement but also a bit of humour.
  
  
• Easily apparent section for parents.

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Stuff for Parents

This is a very important section of any kids' website. Note that we state our own policy but also give parents some other websites for reference.

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Have a surf through the site.

Things to note:

• Use of sound to complement actions.
  
  
• Lots of interactivity.
  
  
• Activities for all ages, but we did envisage a fair amount of parental help.
  
  
• Characters have humour and are highly loveable.
  
  
• Use of larger font than on the rest of the site.

Promotional webite: Seedling Swap

Meadow Fresh is a brand that really cares about the environment. To date they have provided more than 120,000 native seedlings for kiwi kids to plant through their annual Seedling Swap activity. The Seedling Swap website provides details of the promotion online and it goes one further by giving kids an environmental learning game which is a great deal of fun. Here are some of the site details:

Home Page

• Fun Flash introduction grabs attention with a bit of humour. Kids love to be entertained. Note the challenge contained in the words 'your mission'.
  
  
• This is a site where we envisage a good degree of parental involvement and unlike Rainy Day, it is written at a more adult level.
  
  
• It's important to have a Parent's section on any kids website setting out your site's policy and privacy guidelines.

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How it Works

• Simple clear instructions. Believe it or not, kids do like instructions especially ones that make it very clear exactly what they have to do - almost like a checklist.

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Dr Trehugger's Island Mission

• This is the highpoint of the site and is an excellent mixture of education and entertainment. Kids do love games - and parents like games where their kids learn something.

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From Moo to You

• A visually interactive tour through the process of making milk. This piece gives the characters plenty of life and personality and will create an affectionate response in its young readers to the Meadow Fresh brand.
  
  
• The piece is designed to give kids an 'active' read with small blocks of copy, directional arrows and bright pull-outs.

Growth Chart

• Kids love knowing how much they've grown, and the calcium from milk is a huge contributor to that healthy growth. A growth chart is therefore a good fit for Meadow Fresh.
  
  
• This chart also brings the Meadow Fresh kids - Jess and Ollie (Spark the dog was too small to reach) - into the children's lives.

Dr Trehugger's Island Game Poster

• We'd done a good job of providing this educational conservation game online, but thought it was also important to have something for reference in the classroom. A poster was born.

Fridge Monsters

• The fridge monsters were designed as a printable activity. They encourage 7-12 year olds to have creative fun while re-using what would otherwise be rubbish.

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Fridge Monster Masks

• The Meadow Fresh 2 litre bottles are the perfect shape to cut into face-masks which you can then paint and decorate with Fridge Monster bits 'n' pieces to create a real frightener. We have to admit that this idea actually came from Maddie, the daughter of one of our designers, Brian.

• With a small amount of adjustment we took the flash movie we had created online and created a TVC. Not only highly cost effective, but also gave great brand continuity on- and off- line.
  
  
• My daughter certainly got a great deal of pleasure in seeing the character on TV and saying to her friends 'look what mummy did!' - if only I was that talented. Jason, Ali & Robsta take a bow here.