These products were aimed at parents wanting to buy something special for children. The market was largely considered to be international tourists so it was most important that the materials were of very high quality and the feel was very New Zealand.

Whilst needing to be sophisticated enough to attract the adult's attention, we also needed to appeal to kids.

To capture the imagination of both audiences we used Geoffrey Notman as our illustrator and concentrated on animals and a farm theme.

The animals are stylised and full of character and the design allowed for a lot of fun in the detail. Kids love the slightly bizarre.

The website itself is aimed at adults, but it will give you a good sense of the charm and humour of these products.